{"title":"Groove Life","description":"","products":[{"product_id":"groove-belt-black-black","title":"Groove Belt Black Black","description":"\u003cp\u003e\u003cstrong\u003eWhat Makes It Awesome:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSPACE-TECH\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Between our proprietary webbing, rare earth neodymium magnets and A380 aluminum alloy buckle, you will basically be an astronaut.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSTIFF-TECH\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- This belt is gonna stay on you like the bad tattoo from your last metal show in 1998 and not lose its form.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eANTI-FLAP\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- We designed the end to neatly tuck behind the belt. For the occasional rogue fly away, we’ve added our secure keeper loop.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSNAP-TECH\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- The correct term is neodymium magnets but we like to say Strong as Hell. Just listen to that SNAP.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eREADY FOR ACTION\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e-\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eIn those moments where you need a quick release… we’ve got you covered.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Groove Life","offers":[{"title":"Default Title","offer_id":49551505522992,"sku":"B1-005BLK","price":64.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0850\/0137\/1952\/files\/BLK_BLK_OG_Belt_View_1.webp?v=1764108025"},{"product_id":"groove-belt-hero-flag","title":"Groove Belt Hero Flag","description":"\u003cp\u003e\u003cspan\u003eNow you can celebrate your love of country with the new Hero Flag Groove Belt™. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe Groove Belt™ is precision gear engineered for everyday use. Stretches where you need it, locks in instantly, and never quits. Overbuilt for the end of the world. Perfect for everyday life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat Makes It Awesome:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSPACE-TECH\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- Between our proprietary webbing, rare earth neodymium magnets and A380 aluminum alloy buckle, you will basically be an astronaut.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSTIFF-TECH\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- This belt is gonna stay on you like the bad tattoo from your last metal show in 1998 and not lose its form.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eANTI-FLAP\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- We designed the end to neatly tuck behind the belt. For the occasional rogue fly away, we’ve added our secure keeper loop.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSNAP-TECH\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- The correct term is neodymium magnets but we like to say Strong as Hell. Just listen to that SNAP.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eREADY FOR ACTION\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e-\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eIn those moments where you need a quick release… we’ve got you covered.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Groove Life","offers":[{"title":"Black Black","offer_id":49841962877232,"sku":"B6-001blk","price":69.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0850\/0137\/1952\/files\/HeroFlagBeltBLKBLKView1.1980_553fa5c9-00e0-4c2d-8544-4db0cc480082.webp?v=1764108470"},{"product_id":"groove-life-ultra-belt-black-black","title":"Groove Life Ultra Belt Black Black","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSPACE-TECH\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- With proprietary webbing, rare earth neodymium magnets and a polymer buckle, this belt is out of this world. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSTIFF-TECH\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- This belt is gonna stay on you like the bad tattoo from your last metal show in 1998 and not lose its form.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eANTI-FLAP \u003c\/strong\u003e- We designed the end to neatly tuck behind the belt. For the occasional rogue fly away, we’ve added our secure keeper loop.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSNAP-TECH\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- The correct term is neodymium magnets but we like to say Strong as Hell. Just listen to that SNAP.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTSA FRIENDLY\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e- No pat downs here. A lightweight polymer buckle keeps you flying through TSA without setting off the alarm. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eREADY FOR ACTION\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e-\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eIn those moments where you need a quick release… we’ve got you covered.\u003c\/li\u003e\n\u003cli\u003e\u003cem\u003eThe Groove Belt contains high strength neodymium magnets. 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Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eQuick Proof\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003eAll-day comfort stretch..not too little not too much\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003eAdjust once and never again.\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003eSecure, satisfying snap buckle.\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\u003cspan\u003eBuilt to hold its shape. No bacon belt here\u003c\/span\u003e\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e94-year No BS Groove Guarantee\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cem\u003eThe Groove Belt contains high strength neodymium magnets. 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For the occasional rogue fly away, we’ve added our secure keeper loop.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSNAP-TECH\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e- The correct term is neodymium magnets but we like to say Strong as Hell. Just listen to that SNAP.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eREADY FOR ACTION\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e-\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eIn those moments where you need a quick release… we’ve got you covered.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Groove Life","offers":[{"title":"Default Title","offer_id":49562686357808,"sku":"B1-002","price":64.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0850\/0137\/1952\/files\/GM_DSG_OG_Belt_View_1.webp?v=1764108235"},{"product_id":"groove-life-belt-deep-stone-black","title":"Groove Life Belt Deep Stone Black","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSet it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. 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